When you surf the web, have you wondered why some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a small lock icon within the top left corner of your browser detecting any SSL certificate? What exactly does it all mean?
Websites that are HTTPS have an SSL certificate.
SS-what? SSL stands for Secure Sockets Layer and may be a secure protocol developed for sending sensitive information over the web . If an internet site you’re on has an SSL certificate, it means the location is secure and encrypted. Any data you enter is safely shared thereupon website which website only.
Let’s talk technical for a second. How does SSL actually prevent information theft?
When you start to interrupt down what SSL is, you’ll discover it’s asymmetric (or public-key) encryption. This requires each party to get a public and personal key pair. Imagine a padlock on a gate. Anyone can go up to the lock, inspect it, and even try to open it with their key. However, only the proper key can actually unlock it. In this example, the padlock is a public key, they are visible to the general public. Private keys are exactly that, private. These private keys are being used to unlock public keys.
When you fill out a form on an internet site without an SSL certificate, the data or information are often intercepted by a hacker. This site would be classified as not secure.
The data you submitted could be anything from a banking transaction to your credit card information. A hacker could intercept your information in various ways, one among the foremost common is when a hacker places a little, undetected listening program on the server that is hosting a website. That program ‘wakes up’ when an internet site visitor starts typing their information. This listening program will begin capturing the knowledge and send it back to the hacker.
When you visit an internet site that has an SSL certificate, your browser will form a reference to the online server and attach to it . This connection is secure in order that nobody besides you and therefore the website where you’re submitting your information can see or access it.
This connection happens instantly. There is no manual work required. You simply got to visit an internet site with an SSL certificate and your connection will automatically be secured.
Why is SSL so important?
You might be wondering, I’m not currently accepting any sensitive information through my website! Regardless or not if you’re within the business of accepting delicate information or not, having an SSL certificate remains incredibly important.
SSL and SEO
Since 2014, Google has made adjustments to its ever-changing algorithm for SEO rankings. What was the major change? Websites using SSL certificates. Google started to flag sites without SSL certificates as untrustworthy, and they still continue to this day. Thus any websites without SSL certificates will be less likely to rank high on the search engine itself.
Sites with an SSL certificate receive an SEO boost and can be the default result for searchers. If you would like to be findable on Google, having an SSL certificate on your website is completely necessary.
SSL and online payments
If you’re conducting online transactions through your website, it’s imperative that you simply have an SSL certificate. As an online shop, it’s your primary responsibility to ensure that the information being exchanged over your online store is protected.
How do you prove to your customers that their usernames, passwords, and credit card numbers are not being revealed to malicious hackers? Having an SSL certificate!
SSL and consumer trust
Did you know that Google Chrome is the most popular web browser? 44.5% of internet users search the internet using it. On the Chrome browser, you’re ready to easily spot a site with an SSL certificate. Next to the URL may be a tiny lock icon. If a site has an SSL certificate it shows it locked, however, if a site doesn’t have an SSL certificate the lock are going to be open and red text will read ‘Not Secure’. The second a customer lands on an internet site that’s labeled ‘not secure’, they’re getting to feel less comfortable browsing it, albeit there’s no sensitive information being passed across it. SSL certificates have become an absolute necessity for any business that wants to be perceived as trustworthy.
There’s no denying the arrogance and trust that an SSL certificate can provide to a site. Choosing an SSL certificate to secure an internet site demonstrates that a business values customer trust, which is important to financial success, customer conversion, and business growth.