Do you want your business to keep moving forward? Now that 2020 is half gone, should you be updating your yearly goals?
For any successful business, setting realistic goals is the key to keep propelling the company towards a profitable future. They’re a way to stay motivated, keep the whole team on track, and prioritize what’s important to your brand.
Every year, you should be setting business goals. Reflect on where you want to be in a year’s time and set targets to help you get there.
If you need some inspiration, here are our top yearly goals for 2020 that you should be working towards.
1. Yearly Goals for Digital
Did you know that 57% of Generation Z think that digital will determine their daily routine in just 5 years? There’s no doubt that the digital world is growing, and if you’re not jumping on-board you’ll be left behind.
If you only have a brick and mortar shop, set up a website. Start selling your products online as well as instore to make sure you don’t miss out on the 2.05 billion online shoppers.
You should also be on social media by now. If you’re not, make it one of your business objectives in your yearly goals to build a social media strategy. Grow your digital audience this year to make sure you thrive in the years to come.
2. Look at Diversity in Your Business
If you’re setting business yearly goals, it’s important to look at the world around you. What’s going on that could affect how your business is run in the near future?
Currently, diversity is a huge topic not only in business but in the world. The Black Lives Matter movement is calling for equal rights and opportunities, and increasingly businesses are being called on to have a more diverse workforce. If you’re not already, make one of your small business yearly goals a focus on improving diversity.
This means hiring people from different cultures, ethnicities, and genders in your workplace. Make sure they’re spread throughout your hierarchy, from the people on the shop floor to the managers in your offices.
3. Improve Your Employee Benefits
Your employees are the people who keep your brand functioning. Without them, what would you be?
Make sure you keep on the best of the best and are in-demand when it comes to hiring time by boosting employee benefits. This means creating great healthcare packages, sick pay, and more. It may seem simple, but boosting benefits can ensure you get a loyal, dedicated team who are the best in their field.
4. Grow in Your Local Area
There are lots of different types of business yearly goals, and one area that should always be focused on is marketing. This year, make sure your local SEO is up to scratch. With the pandemic halting travel people are more likely to shop local, so don’t miss out!
5. Bring in the Experts
One way to quickly action your yearly goals is with a team of professionals behind you. At Bersona, our team are expert digital marketers who can help you get online, grow your digital presence, and market both in your local area and around the world.
To find out more, get in touch with our team today.